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How To Run A Door Drop Leaflet Business In The Digital Age
Monday 27th March 2023
As a Design Print Distribution Group franchisee, you won't be surprised at the level of support you receive from the team at the leading door drop and mail campaign central hub. For those considering our franchise opportunity, we want to give you an insight into how the digital age (with our help) can help you.
Digital Marketing
Social media is possibly one of the most useful free-to-use tools for building and sharing knowledge. Reaching out to a wide audience costs nothing. It is a great way to let people know about the services you offer, find staff to help you with running the business and doing the leaflet drops, as well as a great way to build a rapport with local businesses, community and private event organisers, shops and service providers within your area. We help our franchisees set up and manage their social media presence. So getting a grip on how it works and how best to use it to grow your business is a valuable lesson we can help with.
Getting Feedback
Online Reviews, a great customer review is worth its weight in gold. According to a BrightLocal study, 85% of customers trust an online review as much as they would a personal recommendation. So when a customer says what a great job you have done, don't hesitate to ask them to leave you a review. Building a healthy bank of customer reviews will do wonders to build confidence in your services and for organic lead generation.
Prospecting
Prospecting to identify potential customers is made simple with digital help. Sometimes known as lead generation, finding and reaching out to potential customers via email, social media shoutouts or content generation is a great way to get subscribers who want more information. Use prospecting to build a database of leads you can communicate further with to convert them into paying customers.
Recruitment
Job vacancies, many recruitment websites allow you to advertise your franchise job opportunities. You will be more visible to a greater audience and make it easy for anyone interested in your job (or perhaps looking for employees themselves and just happening to see what you do that could help their business!) to contact you. As a bonus, advertising on a recruitment website is a straightforward platform for you to manage the influx of applicants and reply to candidates.
Supporting You
Of course, there is more to running a franchise than simply optimising the many benefits of the digital age, but as our existing franchisees will attest to, we have that covered too. We are there to support every aspect of the business and help our franchisees succeed in developing their own business within their local area. Our franchisees are safe in the comfort of knowing the leading name in door-to-door leaflet distribution, direct mail, graphic design, and print services is guiding them to success.
If you want to be involved in a thriving and proven franchise model with The Design Print Distribution Group, we would love to tell you about our franchise opportunity and get you up and running with your own business in your local area.
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